The operating system for service businesses

Your back office, on autopilot.

Prime quotes, schedules, replies, and bills. Every job, every customer, around the clock.

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PrimeX dashboard

Try Prime right now

Watch Prime answer a customer.

Pick a scenario. Prime replies in real time, in your voice — booking, rescheduling, quoting, closing.

Prime · Live answer

Pick a scenario. Watch Prime reply.

    Job on the board · Tuesday 9am · $89 diagnostic captured

    Why this exists

    Built because no service business owner should also be the back office.

    One person can't be CEO + dispatcher + bookkeeper + customer service + sales. So Prime is the back office. You run the business.

    PrimeX dashboard — everything running

    Your back office, on autopilot.

    Start free

    The numbers, plain

    87%

    of customer messages handled before you open the app

    $14k

    average new revenue captured in month one

    5 min

    from sign-up to first job on the board

    4 apps

    replaced by one screen on day one

    Built for the operator who started in the truck. Loved by the operator who built a fleet.

    This morning, before you woke up

    Eight things Prime already did.

    Real screenshots. No mockups. Before the owner opened the app.

    07:14

    Drafted reply to Sarah's AC text. Tap to approve.

    The product, alive

    One screen. Already drafted.

    Tap any tile. The dashboard responds. This is the structure of your morning — Prime banner, day on the board, drafted invoice ready to send.

    app.primex.it.com / dashboard

    Tuesday, 7:48am

    Morning, Marcus.

    14 messages drafted overnight. All clear-cut: 9 bookings confirmed, 3 reschedules accepted, 2 follow-ups thanked. One needs you, the rest are sent.

    Review the one13 already sent

    Today

    11jobs

    +2 vs yesterday

    To collect

    $4,820

    3 invoices ready

    Prime drafts

    14awaiting

    Approve all

    Today on the board

    11 jobs · 3 techs

    • 9:00AC diagnostic · Bayshore

      Marcus · 4412 Bayshore Blvd · ETA texted at 7:42am

    • 10:30Filter swap + tune-up

      Jorge · 2210 Oak Ridge · ETA texted at 7:42am

    • 1:00New install quote

      Carlos · 88 Eastlake Dr · ETA texted at 7:42am

    Auto-drafted invoice

    $1,840.00

    Sarah K. · AC repair · 4412 Bayshore

    • Diagnostic$89.00
    • Capacitor (replacement)$185.00
    • Labor (1.5h)$240.00
    • Refrigerant top-off$326.00
    • Maintenance plan (annual)$1,000.00
    One tap to send →

    Built for every trade

    Pick your trade. See it speak yours.

    HVAC, plumbing, electrical, landscaping, cleaning, pool, roofing, pest, painting, moving — if you run a service business, Prime already speaks your trade.

    Don't see your trade? Prime also runs landscapers, cleaners, pool service, painters, locksmiths, movers, appliance repair, garage doors, carpet cleaning, pressure washing — and 30+ more. Pick the closest above; Prime tailors the rest.

    For HVAC: Prime keeps the truck moving in 100° weather.

    • Same-day AC dispatch with auto-reroute on cancels
    • Maintenance plan renewals quoted, sent, and signed in one thread
    • Refrigerant logs, EPA paperwork, and warranty trails all on the customer card
    See the full HVAC page
    PrimeX schedule — HVAC dispatch and routing

    Also built for

    Appliance Repair · Auto Detailing · Carpet Cleaning · Chimney Sweep · Concrete · Drywall · Excavation · Fence Installation · Flooring · Garage Door · Gutter Cleaning · Handyman · Home Inspection · Insulation · Junk Removal · Landscaping · Lawn Care · Locksmith · Masonry · Mobile Detailing · Mold Remediation · Movers · Painters · Paving · Pool Service · Power Washing · Pressure Washing · Restoration · Residential Cleaning · Sealcoating · Septic · Siding · Snow Removal · Solar · Stucco · Tile · Tree Service · Upholstery · Water Damage · Well Service · and whoever else drives a truck, knocks on a door, or sends a customer an invoice.

    Prime, in ten seats

    One AI executive. Every department.

    Ten seats, one brain. Each Prime role runs without your input until something genuinely needs you.

    • CEO

      "I keep the strategy aligned with the week you actually have."

    • COO

      "I run the day so the day stops running you."

    • CFO

      "I close your books at month-end so you don't have to."

    • CTO

      "I make the software disappear into the work."

    • CMO

      "I keep your name in front of customers who already loved you."

    • CHRO

      "I onboard new techs in under 90 minutes."

    • General Counsel

      "I keep contracts, disclosures, and disputes paper-trailed."

    • Executive Assistant

      "I clear your inbox before you open the app."

    • Head of Sales

      "I follow up with every lead the moment it lands."

    • Head of Field Ops

      "I know where every truck is and where it should go next."

    Pricing

    Free for 14 days.

    Three tiers — Core $199/mo, Pro $399/mo, Premier $799/mo. Each one is the full operating system; tiers differ on Prime credit volume, team size, and which back-office layers (Ledger, Payroll, Prime Closes) are unlocked.

    PrimeX reports — P&L, revenue, and team performance

    Everything included

    • Prime AI executive across every department
    • Customers, jobs, estimates, invoices
    • SMS + email messaging with auto-drafted replies
    • Live dispatch, GPS, and auto-rerouting
    • Recurring plans, contracts, and quarterly maintenance
    • Reviews, win-back, and reputation automation
    • Card-on-file payments and one-tap invoicing
    • Onboarding in 5 minutes — your data imported, your voice learned

    What Prime runs

    Yourdispatch.

    Every department, running continuously. You approve. The work rolls.

    Common hesitations

    Why operators almost don't sign up.

    Three things that give people pause. Answered straight.

    I already use something for this.

    Different category. PrimeX doesn't replace one tool — it replaces the pile of tools plus the back-office labor holding them together. Keep what works. Drop what you're tolerating.

    I don't have time to set this up.

    Five minutes. Customers import via CSV or one-tap from your phone contacts. Prime starts drafting replies and queuing jobs immediately — no configuration sprint, no onboarding call.

    AI making decisions for my business sounds risky.

    Prime drafts. You approve. Every customer-facing action requires your tap unless you explicitly expand the autonomy. Set per-rule pauses for pricing, complaints, or anything sensitive — Prime holds those for you.

    What operators ask first

    Five questions, five answers.

    • How does pricing work?

      Three tiers — Core ($199/mo), Pro ($399/mo), and Premier ($799/mo) — each with a 14-day free trial, no card required until your first invoice. Core covers jobs, scheduling, customer messaging, and basic Prime drafts for solo operators. Pro adds the full Prime AI executive layer — autonomous follow-ups, RAG memory, voice chat, live monitoring — for multi-tech teams. Premier unlocks Ledger (full accounting, replaces QuickBooks), Payroll, Prime Closes (autonomous lead conversion), unlimited seats, and a dedicated success manager.

      PrimeX pricing tiers — Core, Pro, Premier
    • How long does setup take?

      Under 5 minutes from sign-up to your first job on the board. Pick your trade, drop in your customer list via CSV or one-tap import from your phone contacts, and Prime starts working immediately. No demo call, no implementation consultant, no configuration checklist.

      PrimeX — live in 5 minutes
    • What if I'm small — just me and one or two techs?

      That's exactly who PrimeX is built for. Prime handles the back-office work a solo operator can't staff — drafting quotes, following up on estimates, dispatching, billing, and managing customer threads. You stay in the truck. Prime is your office.

      PrimeX jobs floor — built for solo operators
    • How secure is my customer data?

      Your data is isolated per account — no other operator can see your customers, jobs, or messages. All data is encrypted at rest and in transit. We do not sell, license, or share customer data with any third party.

      PrimeX — data isolated per account
    • What if Prime gets a customer message wrong?

      Every customer-facing message Prime drafts requires your tap to send — nothing goes out automatically unless you turn that on explicitly. You can set per-rule pauses for anything sensitive, and every message Prime writes is logged so you can audit or correct it in seconds.

      PrimeX — Prime drafts, you approve

    Get in touch

    Talk to us.

    Real questions, real answers. We read every one.

    Your message goes straight to our inbox.

    Email

    Monitored every business day.

    Response time

    Within 24 hours

    Usually same-day.

    Address

    PrimeX LLC
    2559 Brescia St
    Myrtle Beach, SC 29579

    Your back office, on autopilot.

    Start free

    No card. 5 minutes. Cancel anytime.